FOR IMMEDIATE RELEASE: 09/02/2021
Contact: Ricardo Posada
Company: National Hispanic Council on Aging (NHCOA)
Phone: 202-347-973
Email: media@nhcoa.org
Web: www.nhcoa.org
Twitter, Facebook, Instagram: @NHCOA
Washington, D.C. – For the second year in a row, the National Hispanic Council on Aging (NHCOA) celebrates Hispanic Heritage Month by launching its virtual campaign, Latino Empowerment, developed in collaboration with and sponsored by AARP. This campaign will raise awareness about the Latino culture and reflect on Latino role models by highlighting their contributions in disciplines such as science, medicine, and the arts, and how they are transforming the history of the United States.
Latinos continue to advance in their communities across the country as small business owners, veterans, teachers, public servants, and more, and during Hispanic Heritage Month, NHCOA will celebrate their accomplishments through this campaign. This year, the Latino Empowerment campaign will focus on distinguished Latinos who raised the bar with their projects and whose efforts helped improve the lives of those in need during the pandemic.
“During the pandemic, Latinos have been the example of resilience in the face of adversity. A large part of our community has served as front-line workers or have created projects to help those in need, saving many lives while putting even their own at risk. Today is the time to celebrate them and to recognize their contributions to our society. We are grateful for their strength and courage while building a better country for all of us,” states NHCOA’s President and CEO, Dr. Yanira Cruz.
“Individually and collectively, Latinos strengthen the fabric of this nation, working hard to lift up their communities,” said Yvette Peña, vice president in the Office of Diversity, Equity and Inclusion at AARP. “AARP is committed to helping Latinos weave better futures every day, and so, we are proud to sponsor the second annual NHCOA Latino Empowerment Campaign, which aims to highlight those who have dedicated their talent, skills and careers to serving others during the pandemic.”
The digital campaign consists of five biography articles and commemorative social media posts, that will be published every Friday on NHCOA’s social channels. The articles and posts will highlight the main contributions by each of the role models, telling their stories to inspire more Latinos to become agents of change and stand out in their fields.
NHCOA proudly joins the celebration of such an important month for Hispanic communities and renews its commitment to ensuring the development of projects that empower and celebrate our communities, to ensure the best possible life for all of us as we age with dignity.
Follow the campaign on our social media to learn more about this project and see who we are highlighting this year.
About NHCOA
NHCOA is the leading national organization working to improve the lives of Hispanic older adults, their families, and their caregivers. Headquartered in Washington, D.C., NHCOA has been a strong voice dedicated to promoting, educating, and advocating for research, policy, and practice in the areas of economic security, health, and housing for Hispanic older adults, families, and caregivers for more than 50 years. For more information about NHCOA call 202-347-9733 or visit www.NHCOA.org.
About AARP
Updated January 4, 2021: AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org, www.aarp.org/espanol or follow @AARP, @AARPenEspanol and @AARPadvocates, @AliadosAdelante on social media.
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